Mexico's Vinte - Affordable and Sustainable Housing for BOP Customers

Mexico's Vinte - Affordable and Sustainable Housing for BOP Customers
Case Code: BSTR460
Case Length: 15 Pages
Period: 2000-2014
Pub Date: 2014
Teaching Note: Not Available		 Price: Rs.400
Organization: VINTE Viviendas Integrales, S.A. de C.V.
Industry: Construction Industry
Countries: Mexico
Themes: Business Strategy,Social Entrepreneurship
Mexico's Vinte - Affordable and Sustainable Housing for BOP Customers
Abstract Case Intro 1 Case Intro 2 Excerpts

Abstract

The case "Mexico's Vinte – Affordable and Sustainable Housing for BOP Customers," talks about Mexican construction company, VINTE Viviendas Integrales, S.A. de C.V. (VINTE)'s unique offering of sustainable social housing for Mexicans with low-and-middle incomes. The company provided affordable homes designed on its unique "G7 Habitat" concept, wherein homes had internet, eco-friendly technologies, and built-in community services. VINTE had a strong market position as it had support from the Mexican government, partnerships with technological entities, and financing arrangements with leading financial institutions. The company went on to win several awards and gained global recognition for its inclusive business model.

Issues

The case is structured to achieve the following teaching objectives:

  • Understand the strategy involved in earning profits, while doing business with the BOP
  • Recognize the long term benefits in providing affordable homes focused on sustainability
  • Realize the importance of government and institutional support for social housing initiatives

Contents

Keywords

Sustainable Housing, Affordable Housing, Mexico, VINTE, Base of the Pyramid (BOP), Vertical Integrated, Eco-friendly technologies, Housing Market, Construction Industry, Social Housing, Inclusive Business Model, Information and Communications Technologies (ICT) Green Mortgage, Third party guarantees, Housing Bonds

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